While entering a new market or while competing in a market already explored, you have to be sure as much as possible that your value proposition is interesting enough to get or to keep customers attracted. After this training session you shall raise your awareness of what should you consider as important during the market research.
The training session is open to all who want to raise their competencies in the area of creative approach to business modelling in terms of market research. Participants shall be addressed with the proposal of using Lean Canvas, Value Proposition Canvas, SWOT etc. in order to provide market research. Thus the other goal, apart from getting new competencies in market research, is to become flexible and creative in using different business tools for new purposes.
Materials from the meeting can be downloaded from the repository.
Watch the recording below:
